Center Marketing Group (formerly Traffic Promotions and Marketing) was founded in 1986 as a full-service shopping center consulting firm working with developers and property managers of neighborhood and community centers across the United States.
Based on our success, clients asked that we work with other properties in their portfolios: from outlets and enclosed regional malls to open-air and, in particular, distressed shopping centers.
The most powerful asset we provide is the expertise and creative energy of Lois Fletcher, founder and president. An acknowledged marketing expert in the shopping center industry, she is both a highly creative consultant and a much sought-after speaker. In addition to her duties as head of Center Marketing, Lois is a prolific writer with contributions to many industry trade magazines, and has made appearances on several ICSC panels.
Under Lois' direction, the Center Marketing team can supplement — or serve as — your in-house marketing department. We offer a full array of planning and marketing services for your shopping center: from consulting to creative work, event design and production, media buying and fulfillment. Center Marketing gives you an in-house effort — seamless, well-coordinated and committed to results — without the overhead of an in-house staff.
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