For more than 20 years, Center Marketing (formerly Traffic Promotions and Marketing) has been an industry leader as a shopping center marketing consultant, providing marketing programs for over 125 open-air centers and enclosed malls across the United States and Canada.
Whether your shopping center needs an Annual Marketing Plan, a Grand Opening, is distressed or is about to undergo a renovation, we can design and execute a marketing program customized for your property. If you're in the midst of redevelopment and want to support current tenants with strong marketing programs, our experience and hands-on strategies are designed to deliver results.
Center Marketing team starts by having an in-depth conversation with you about the challenges your center is facing. We analyze the center's demographics, trade area, competition and tenant mix. Reviewing past marketing efforts — what's worked and what's hasn't worked — is critically important. We interview several tenants you've identified as knowledgeable managers and marketers of their own business in your center.
Each CMA team member has specific responsibilities for research and when it's complete, we meet as a team, discuss our findings and make marketing recommendations. A marketing program and budget is designed and submitted to you for comments. Upon approval, we immediately begin implementing the marketing program with an in-person kick-off Merchant Meeting.
We pride ourselves on frequent communication with our clients and their center's tenants during implementation of marketing activities at the shopping center. When you hire Center Marketing Group, we launch a private, client-specific web site for you, personally. At your convenience, any time, day or night, you can log on to read your tenant's latest comments and results to current programs; in addition to information we consider relevant to share with you.
At the same time, we're in communication on a regular basis with your tenants via Emails, telephone calls and memos during the execution of the marketing program.
Whether you're a developer, property management firm or institutional owner, let us become your marketing department, designing and executing annual marketing plans for all centers with budgets of every size, whether open-air or enclosed.
Center Marketing will analyze your properties and budgets. Then, using economies of scale and a specific focus for each location, we'll plan and manage cost-effecient, targeted strategies for each property in your portfolio. Just like an in-house marketing department, without the overhead.
One of the great advantages is that you'll become familiar with our systems, procedures and reports because you'll be dealing with only one marketing consulting firm, no matter where your center is geographically located.
In addition, the marketing director and team responsible for the implementation of your portfolio's programs will manage and provide regular updates for you personally on your customized client web site, described above!
Learn more, call 800.469.6690.