Enclosed malls and open-air shopping centers are entirely different animals. An effective marketing strategy for one can fall flat for the other... and this insight is only a beginning. For over 20 years, CMA has been designing customized, results-oriented marketing programs for both.
We know that while enclosed mall customers are prepared for a browsing/shopping (maybe even dining) experience, neighborhood and community open-air shoppers have a predetermined destination in mind. Generally speaking, they want to park, purchase and go!
So whether you're responsible for enclosed malls or open-aired shopping centers, we can put our insight, experience and creativity to work crafting a powerhouse marketing plan targeted to meet your property's individual needs.
We know how to create effective promotions with an open-air center's limited budget. One thing we won't recommend: parking lot events, like car or boat shows that take up valuable space on a Saturday while loyal customers try to find a parking space. Our promotions take place in-store with marketing materials that "cross-promote" all stores in your center, so shoppers who frequent one merchant can discover and patronize other tenants. We know that involving tenants in the process makes for more effective marketing, so we make sure that all tenants are given the opportunity to have their business featured in our marketing progams.
Best of all, with Center Marketing we handle it all in-house — every datail of your center's marketing campaign — signing, advertising, flying, community relations and sales-generating promotions.
We're experts at designing and implementing marketing programs for distressed and healthy malls... and we know how to increase traffic and generate sales whether times are challenging or good. In addition to comprehensive talks with owner representatives and property management, we'll meet with tenants to get their input and get them on board with the new Marketing Plan.
At Center Marketing, we provide unique, proprietary marketing programs designed to drive traffic into your tenants' stores and make their cash registers ring! We're known for successful gift-with-purchase programs and traffic-building/sales-generating events. Our team can show you how being a good neighbor in your community is good for business. We implement targeted, hands-on marketing plans that assure a win-win-win for mall ownership, management, merchants and the community.